International Journal of General Studies Education (JOGSE) is a publication from the School of General Studies Education, Federal College of Education (Special), Oyo, Oyo State, Nigeria.
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AN ASSESSMENT OF THE KNOWLEDGE OF TELEVISION ADVERTISEMENTS ON LANGUAGE LEARNING AMONG JUNIOR SECONDARY SCHOOL STUDENTS IN AKINYELE LOCAL GOVERNMENT AREA, IBADAN
In this information age, where the inclination for knowledge has increased, there is a need for the children, likewise adults to be aware of happenings and products to be used. The consumers must be duly informed, enlightened, educated, and be entertained, all at the same time. Advertisements of products not only excite the listeners and viewers, but also teach and pass knowledge. As the saying that ‘seeing is believing’ for visual presentation, and also is the channel through which the adverts are being passed across. It is on this note that this paper assessed the knowledge of television advertisements on students’ language learning. The study employed a descriptive research method. The students in Akinyele Local Government Area were used as samples for the study. The questionnaire was used to elicit response from the students. One of the findings from the study revealed that adverts in English language positively enhance students’ language learning. It was therefore recommended that frequent use of English language as illustration in the schools; especially the public schools will increase the students’ zeal in learning English language.